Fashion is fickle. Everyone knows it. One day, a brand is so hot it flies off store shelves. The next day, no one touches it.
Boutiques are like that, too, and the ones that pop up around LA are no exception. I’ve been to the City of Angeles dozens of times (it’s one of my favorite American cities), and some of the best boutiques one year can’t be found the next.
But Fred Segal is always there. Always. And, to my delight, it doesn’t change. For years, this store has offered SoCal’s most fashionable unique and curated clothing, accessories, and housewares. The brands inside the store change, but the overall feel doesn’t. There’s just something about Fred Segal.
And that’s why I recommend a stop there to anyone visiting Los Angeles. It’s a great place to kill an hour or two, and it’s easy to get lost in the racks discovering all that the store has to offer.
I mean it. Other spots are “in” one day and “out” the next. Fred Segal does what it does better than anyone else. The Melrose location is LA at her finest. Don’t miss it. Besides, where else might you get the chance to talk Cameron Diaz out of a truly heinous Angora sweater?